Victor de Graaff began his career as a software engineer, but during his PhD research on Geosocial Recommender Systems, he discovered that learning from patterns is the most effective approach for generating quality recommendations. This insight led him into data science, where he developed impactful solutions for clients such as ING (fraud models), Heineken and Unilever (predictive models and promo optimizations), and Rijkswaterstaat (forecasting for asset management).
In 2018, he founded D-Data, a company specializing in delivering complete data solutions, from raw data to ready-to-use BI reports. According to Victor, the IT industry stands at the forefront of a GenAI revolution, where engineers are increasingly able to accomplish more in less time. He fully embraces this potential at D-Data, where he and his team offer a broad spectrum of data solutions—from data collection and quality control to BI and predictive analytics.
Data quality is central to his approach, ensuring data completeness and consistency through advanced quality checks. His mission with D-Data is clear: to deliver value across the entire data spectrum and empower clients to embrace the future of data within their organizations.